3 Must-Have Photos Every Interior Designer Needs At Their Next Brand Shoot
Every brand shoot is unique—there are so many moving pieces that come into play, like the business owner, their values, their mission, their style, their aesthetic, and the service or product they offer. But even with all these differences, the structure of a brand shoot stays the same.
The goal is simple: to highlight the business, the owner, and the story behind it. It’s about creating connection, building trust, and showing your audience who you are and what you stand for. Every business has a story to tell, and my role is to bring that story to life through photography.
I don’t just create photos. I create imagery that you’ll feel proud to share—photos that align with your business values, your brand identity, and your vision. The kind of images that give you the confidence to show up as yourself, share your services or products, and connect with your audience in a way that feels real and authentic.
Here are three key photographs every Interior designer should have at their next brand shoot to attract clients and showcase their expertise:
Portraits in Action – Build Connection & Trust
Your clients want more than just beautiful spaces—they want to connect with the person behind the designs. The more you show up in your brand imagery, the more trust and credibility you build.
How we can Capture It:
Showing yourself immersed in a project—examining finishes, styling a room, or sketching ideas.
Capturing natural, candid moments—walking through a space, adjusting a cushion, or discussing ideas with a client.
Using soft, natural lighting to create an inviting and approachable feel.
My advice: If you feel awkward in front of the camera, focus on the task at hand rather than "posing." Movement makes for the most natural and engaging shots!
Showcase the Details – Let Your Work Shine
Great design is all about the details, and your brand photos should reflect that! High-quality imagery of completed projects shows off your signature style, attention to detail, and what clients can expect when working with you.
How we can Capture It:
Capturing styled vignettes—a curated shelf, layered textiles, or a statement décor piece.
Close-up shots to highlight textures, materials, and craftsmanship.
My advice: A beautifully styled space tells a story. Make sure the space is clean and intentional—every object should have a purpose in the shot. You may find adding a stylist to your shoot beneficial to elevate every last detail.
The Design Process – Show Your Expertise
Clients love to see how you work—it gives them confidence in your expertise and makes your brand feel more approachable. Highlighting the design process not only educates potential clients but also adds a personal touch to your brand.
How we can Capture It:
Photographing tools of the trade—fabric swatches, sketches, mood boards, tape measures, or design software in action.
Capturing collaborative moments—team discussions, reviewing samples, or selecting paint colours.
Show the transition from concept to execution—side-by-side shots of plans vs. finished spaces.
My advice: These behind-the-scenes moments make fantastic content for social media—giving followers a peek into your creative world!
