Capturing the Essence of Experimental Perfume Club in Covent Garden
Recently, we had the pleasure of working with Experimental Perfume Club (EPC) in Covent Garden, London. Our goal was to capture fresh imagery that truly reflects the unique essence of their space, process, and customer experience.
From the beautifully curated shelves to the intricate art of perfume blending, EPC offers a sensory journey that we wanted to bring to life through photography and video. Over the course of four hours of photography and two hours of b-roll filming, we worked to craft a collection of visuals that tell the full story of the EPC experience.
The Vision Behind the Shoot
Our approach was built around three key elements:
1. Capturing the Space
A visit to EPC is an experience in itself. The boutique is thoughtfully designed, with an inviting atmosphere and shelves that showcase a unique collection of scents. We wanted our images to allow customers to step inside the store before they even visit - drawing them in with shots of the shop front, styled displays, and the team at work behind the scenes.
2. Bringing the Brand’s Concept to Life
EPC’s approach to fragrance is unique, offering customers the opportunity to blend their own bespoke scents. To highlight this, we focused on storytelling through our visuals - capturing the journey from selecting scents to blending and bottling. These behind-the-scenes shots give a deeper insight into what makes EPC so special.
3. Showcasing Experience Days & Gifting
EPC hosts Experience Days, where guests enjoy a glass of fizz while crafting their own signature scent. Our goal was to create imagery and video content that could be used across multiple occasions, helping to highlight these special moments. From capturing the joy of a customer receiving their finished perfume to detailed shots of gift packaging, we ensured the visuals could be repurposed for seasonal campaigns and marketing materials.
Why This Shoot Was So Successful
A seamless and impactful shoot doesn’t happen by chance. Here’s what made this one stand out:
Pre-Shoot Planning
We spent time understanding EPC’s needs - what had worked for them in the past and what hadn’t. We discussed styling preferences, lighting, and the emotions the images needed to convey. This pre-planning ensured we arrived on the day with a clear vision.
Curated Shot Lists
Every shot was intentional. Martin and Cox curated detailed shot lists, mapping out each scene in advance to ensure nothing was left to chance. This helped us capture all the essential moments while staying efficient with time.
Hands-On Production Support
Jemma, from Martin and Cox, played a crucial role in managing the production of the shoot. Not only did she oversee the flow of the day, but she also stepped in as a hand model and customer model, helping us illustrate the in-store experience from a visitor’s perspective. These small details make a big difference in creating relatable and engaging imagery.
Client Feedback
After the shoot, we received some fantastic feedback from EPC:
"I also wanted to take a moment to say how genuinely impressed I am by your photography skills and the final renderings and the entire preparation on the day, so professional and lovely to spend with you two. I knew it would be great, but this has surpassed my expectations. I’m absolutely thrilled with the outcome and would love to make this a regular collaboration.”
Nothing is more rewarding than hearing that our work has exceeded expectations. Capturing a brand’s essence and providing them with content that not only looks beautiful but also serves a purpose is what we strive for in every shoot.
Looking Ahead
This project was a perfect example of what can be achieved when thoughtful planning meets creative execution. We’re excited about the possibility of making this an ongoing collaboration and continuing to bring EPC’s vision to life through compelling imagery.
If you’re looking to elevate your brand’s visuals and create a library of content that resonates with your audience, we’d love to chat. Whether it’s a one-off shoot or a recurring collaboration, we’re here to help bring your brand story to life.
