3 Must-Have Photos Every Brand and Web Designer Needs At Their Next Brand Shoot

 

Every brand shoot is unique—there are so many moving pieces that come into play, like the business owner, their values, their mission, their style, their aesthetic, and the service or product they offer. But even with all these differences, the structure of a brand shoot stays the same.

The goal is simple: to highlight the business, the owner, and the story behind it. It’s about creating connection, building trust, and showing your audience who you are and what you stand for. Every business has a story to tell, and my role is to bring that story to life through photography.

I don’t just create photos. I create imagery that you’ll feel proud to share—photos that align with your business values, your brand identity, and your vision. The kind of images that give you the confidence to show up as yourself, share your services or products, and connect with your audience in a way that feels real and authentic.

Here are three key photographs every brand and web designer should have at their next brand shoot to attract clients and showcase their expertise:

1. Designer at Work

Why It’s Key:
Clients want to see the person behind the process and understand how you bring ideas to life. It establishes trust and relatability.

How I Can Capture It:

  • Candid Work Moments: Capturing shots of you sketching logos, brainstorming, or working on a laptop with design software open.

  • On-Brand Tools: Include branded notebooks, colour swatches, or a iPad to reinforce your creative aesthetic.

  • Environment: Use a clean and creative workspace setup that reflects your brand style.

2. Showcase of Deliverables

Why It’s Key:
Your portfolio is your proof of expertise. High-quality imagery of completed designs helps potential clients visualize the value you bring.

How I Can Capture It:

  • Digital Mockups: Display your website designs on devices like tablets or laptops.

  • Printed Work: Include business cards, brand guidelines, or packaging you’ve designed.

  • Flat Lay Arrangements: Combine brand elements like logos, typography samples, or mood boards into a visually appealing layout.

3. Personalised Brand Lifestyle Shots

Why It’s Key:
Your brand is more than your work—it’s about the personality and vibe that clients connect with. Lifestyle shots help humanise your business.

How I Can Capture It:

  • Relaxed Portraits: Capturing images of you in a comfortable yet professional setting (like enjoying coffee or having a casual meeting).

  • Behind-the-Scenes: Show moments like refining ideas or collaborating with clients.

  • Brand-Inspired Props: Include items that reflect your style, like design books, minimalist decor, or tools that resonate with your brand’s ethos.

These three types of photographs—action shots, deliverable showcases, and lifestyle imagery—create a compelling visual story that helps you stand out and connect with your ideal clients.