Behind the Scenes: Capturing Claire’s Yoga Brand for a New Website
When Alison Leon reached out to me about a project she was working on for a client, I was immediately intrigued. Alison is a creative powerhouse, specializing in everything from brand identity and website design to packaging and art direction. She helps businesses stand out as experts, giving them the tools to grow and thrive. Naturally, I was thrilled to be part of the magic she was creating for her new client, Claire.
Claire is a passionate Yoga instructor who specializes in Vinyasa Flow Yoga, a fluid practice that connects movement with breath. Her classes are all about helping people break out of their habitual movement patterns to find balance—both physically and mentally. Her joy comes from seeing people leave her sessions not only stronger and more flexible but also smiling and at peace.
The Vision for the Shoot
The goal was to create a collection of images for the new website Alison was designing for Claire. It had to feel relatable yet beautiful, inviting yet grounded in authenticity. To bring this vision to life, we booked a stunning house location with soft natural light and a warm, minimalist, Scandi aesthetic.
We captured everything Claire’s future clients would want to see:
Friendly headshots that showcase her compassionate and approachable personality.
Lifestyle images that reflect her grounded and joyful energy.
Yoga poses that highlight her skill and passion for movement.
It was important to convey not just what Claire does, but who she is: passionate, kind, and always able to find the humor in life.
A New Chapter for Claire’s Brand
These images will form the foundation of Claire’s new website, helping her connect with students who are looking for more than just a yoga class—they’re seeking a space to reset, reconnect, and find joy.
Ready to Tell Your Story?
If you’re ready to level up your brand like Claire, let’s chat! Whether you’re looking for photography, web design, or a complete brand refresh, collaborating with creatives like Alison Leon is the perfect way to make your vision come alive.
So, what’s stopping you? Let’s create something beautiful together.
