My Story
From Weddings to Brands: Why I Do What I DoIf you’ve landed here from one of my free stock downloads - welcome!
I’m genuinely so happy you’ve found me. Since you’re here, I thought I’d take a moment to share a bit about my story - not just so you know who’s behind the camera, but to help you see how this journey might connect with yours.
I studied photography at uni and, like many photographers, I’ve covered a whole range of genres over the years. But one thing’s always stayed the same: I want to create imagery that feels like you. Not forced. Not generic. Just honest, thoughtful visuals that help people understand who you are and what you do - without needing a single word.
After graduating, I spent nearly a decade as a wedding photographer. It worked beautifully around my young family, and I loved the creativity, the emotion, the storytelling. But as my kids got older and weekends became more precious, I knew it was time for a shift.
Around that time, I started taking on the odd job for small businesses - and I loved it. But when Covid hit and my work came to a standstill overnight, something clicked. Businesses were pivoting fast. Everyone was showing up online. And suddenly, the need for intentional, beautiful brand imagery was bigger than ever.
That’s when the focus of my business changed.
Brands began posting their products to me, and I started building stories around them - using light, styling, composition and narrative to create images that didn’t just look good, but actually connected. That sold. That built trust. That made people stop scrolling.
It felt like everything I’d done up to that point - from weddings to family shoots to working with stylists - had prepared me for this new season.
Today, my work is all about helping passionate business owners (like you!) show up online with confidence. But more than that - it’s about helping you show up in a way that actually feels right.
Because when your visuals don’t feel like you, it’s hard to fully put yourself out there.
You hesitate. You play small. You question whether you're “ready.”
But imagine if your photos truly reflected who you are - the creativity, the clarity, the depth behind what you do.
Imagine opening your website and feeling proud.
Posting on Instagram without second-guessing.
Having a bank of images that speak before you even say a word.
What happens when your brand looks as good as it feels in your head?
You move differently. You speak with more confidence.
You trust your value - and your audience does too.
That’s the transformation I love supporting you through.
Because when we create imagery that feels like you, you start to believe in what you’re building in a whole new way.
You show up. You’re seen. And your business starts to meet you at that new level.
That’s the transformation I love creating for my clients.
And if you’ve been craving that too - even quietly — I’d love to support you.
If you’re curious about working together, or just want to explore what’s possible for your brand, you can reply to this email anytime. I’d love to hear more about your story.
Jade x
