Stop Hiding: Why Showing Your Face in Your Business Matters (And How to Build Confidence)
Let’s be real for a second—putting yourself in front of the camera can feel like a big deal. As a brand photographer, I’ve worked with so many incredible business owners who initially avoided showing their faces in their businesses. And trust me, the reasons behind that hesitation are more common than you think. But here’s the truth: showing up as the face of your business is a game-changer.
If you’ve been putting it off, it’s time to tackle the fears holding you back. Here are the three most common reasons people avoid stepping in front of the camera—and how to overcome them.
1. Gaining Weight or Feeling Physically Insecure
The mirror isn’t always the kindest, is it? But here’s the truth: your audience isn’t drawn to you because of your appearance—they’re drawn to your passion, energy, and the value you bring to the table. Maybe you’ve gained weight, you’re pregnant and adjusting to a new body, your skin’s acting up, or you’re not loving your latest haircut. Trust me, we’ve all been there.
But here’s something to remember—while you’re stuck overthinking, others are out there showing up and growing their businesses. Don’t let fear or insecurities hold you back. The reality is, most people are too focused on their own lives to notice the little things you’re stressing about. What they’ll notice instead? The confidence you bring, the value you offer and the way you connect with them. So, step up and show up—you’ve got this!
How to Overcome It:
Choose outfits that make you feel comfortable and confident - and always check you’re happy with them before the shoot.
Discuss your insecurities openly with your photographer—I’ll guide you with flattering poses, lighting, and angles to highlight your best features.
Remember that showing up authentically builds trust. Perfection isn’t relatable, but confidence is magnetic.
2. Feeling Nervous or Camera-Shy
Standing in front of a lens can feel intimidating, especially if you’re not used to it. But nerves are normal, and they can be overcome. I promise you are not alone in this! 95% of the women I work with feel the same, but by the end of the session, you’ll wonder why you didn’t do it sooner.
How to Overcome It:
Treat the shoot like a collaboration. A good photographer will help you feel at ease and guide you every step of the way.
Practice being in photos by taking casual ones with friends or on your phone. The more you do it, the more natural it feels.
Focus on the why. This isn’t about looking perfect—it’s about connecting with your dream clients and sharing your story.
3. Hesitant About the Investment
It’s completely natural to question if a brand shoot is worth the investment. Will it truly pay off? What will you gain from it? How much valuable content will you walk away with, and will it genuinely help move your business forward?
How to Overcome It:
Think of your photos as tools. They aren’t just pretty pictures; they’re assets that attract your ideal audience, elevate your brand, and create a lasting first impression. Being the ‘go-to’ or at the front of mind when it matters most.
Start small with a mini session or a shorter shoot to see the value firsthand.
Prepare a thorough shot list and see how just how far you can use these new images! Website refresh, social media posts and reels, email marketing, press, ads, blog posts, guest features on blogs or podcasts, email signatures, profile photo updates…The possibilities are endless and there are so many touch points you can use these images to reinforce your visual identity.
Remember, high-quality imagery isn’t just an expense; it’s an investment in your business’s growth. These photos help you show up with confidence and build excitement around your brand. With professional visuals, you’re more likely to increase your online presence, attract attention, and gain traction. You’ll position yourself as an expert in your field, feel proud to share your website, and create a lasting impression that draws in your dream clients.
Here is what Aimee, The Swimwear Startup had to say after her shoot with me:
“Before working with you I felt as though there was something lacking in my social and website presence. That missing piece was feeling like a professional. Being self employed this made me feel as though I wasn't taking my business or myself seriously. Having images that show my business in a more professional, polished light has made such a difference to my confidence and has had a positive trickle effect.”
Now Is the Time to Show Up
If you’ve been waiting for the “right” time, this is your sign to stop waiting. Whether it’s a new year, a rebrand, or simply the desire to take your business to the next level, there’s no better moment than now to step into your power as the face of your brand.
✨ Ready to start the year with confidence and connection? Let’s create photos that feel like you—authentic, relatable, and completely on-brand. Drop me a message, and let’s make it happen! ✨